CLBR Featured Segment: Digital Media Trends
with Tony Winders, Winders Consulting Group
Tony Winders is a digital marketing pioneer whose leadership, creativity, strategic insights and integrated programs have contributed to the success of hundreds of consumer and B2B campaigns over the past 20 years.
He joins us to talk about three developing trends in Digital Media.
Programmatic buying is on track to make up $14.88 billion of the approximately $58.6 billion digital advertising pie this year, according to eMarketer. That’s a nearly $5 billion leap from 2014, when it accounted for $9.9 billion.
The report, published by Adobe ADBE -1.15% and PageFair, a Dublin-based startup that helps advertisers thwart blockers, said ad-blocking software will lead to nearly $22 billion in lost advertising revenue this year – representing a 41% rise from 2014. One third of all Internet users now use some software to block ads, according to the companies.
What many people don’t realize, however, is the impact ad blockers have on the future of the web. . . . . Diminishing ad revenues in the publishing industry should be a cause for concern for web users. First, it is likely to force websites out of business, hurting competition and reducing available content choices. The websites most likely to suffer are those that aren’t subsidized by print or television. This challenges the very notion of content democratization championed by the web. Second, it will almost certainly increase user costs as websites are forced to charge for content previously supported by ad revenue. Third, it may force the industry to push for regulation, placing the future of the web in the hands of legislators.
According to Steve Jobs, Adobe Flash did not belong in the era of touch screen devices. It didn’t belong on his company’s devices, and he certainly felt like it shouldn’t belong anywhere else.
Five years later, Facebook and Firefox are throwing the proverbial soil on Flash’s coffin.
But in 2007, the advent of the iPhone spelled doom for Adobe Flash.
“Flash had become bloated over the years and required lots of computing power to run,” explains McMillan. “That wasn’t a big deal on PCs, but on mobile phones, with their limited battery life, it was a major problem, and Apple had opted not to support the technology.”
About Tony Winders
As principal in Winders Consulting Group, Winders leads strategic marketing initiatives to help digital media and advertising technology companies increase awareness, build audiences, generate leads and drive sales. WCG clients have included Brand Innovators, GumGum, Rocket Fuel, Jetpack, CauseCast, Fanzila and MomentFeed, among others.
Most recently, Winders served as senior vice president of marketing at GumGum, an advertising technology platform known for inventing the in-image ad format. From 2003 to 2010, he was vice president of marketing at ValueClick Media, where he helped grow the flagship division of ValueClick Inc. into one of the most successful display advertising networks in the world. An early entrant to digital public relations, marketing and advertising, he was co-founder of one of the world’s first interactive agencies, iAgency, in 1995.
Winders began his career in digital media in 1994 as the director of marketing at Viridis, a developer of children’s CD-ROM games. He received extensive public relations agency experience in the early 1990s at Murphy/O’Brien Communications in Beverly Hills and as an account executive at Paladino & Associates Public Relations in Hollywood.
A longtime connector and leader within the Los Angeles professional community, Winders is an adviser to several technology startup companies and the co-founder and producer of the Digital Family Reunion, an annual holiday celebration for the technology industry in LA. He holds a bachelor of science degree in public relations from the University of Central Missouri and resides in Westlake Village, California.