Rebecca Madigan | Executive Director
Rebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA in 2008, Rebecca has built the PMA to be the only trade association representing performance advertising, both online and offline. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently lobbying Congress on sales tax reform and spearheading over 60 grassroots campaigns in the fight against ‘affiliate nexus tax’ legislation. Rebecca is one of the country’s leading subject matter experts in Federal sales tax reform and Internet sales tax legislation, as well as online advertising, emerging advertising models and e-commerce. She is frequently consulted by the legal community, trade and mass media, and analysts covering advertising, the Internet, social and mobile media, e-commerce, privacy and sales tax public policy, and emerging markets. Rebecca is often quoted in notable media outlets such as the Wall Street Journal, the Financial Times, Associated Press and Tax Notes. Rebecca is a frequent public speaker at such conferences as Ad:Tech, OMMA Global, Telsey Advisory Group Consumer Conference, and American Legislative Exchange Council (ALEC) and National Conference of State Legislators (NCSL) conferences. She has also testified at over a dozen state legislative hearings regarding Internet sales tax reform. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at Lurn, Inc., where, with Anik Singal, they launched the formation of the PMA in April 2008. She has collected 25 years of leadership experience in product management and marketing. She has had the pleasure of working with many very talented people in pioneering industries such as wireless data, voice-over-IP, wireless LAN, Bluetooth, and online affiliate marketing. She has been a member of technology standards and professional organizations such as WAP Forum, Bluetooth and Wireless LAN Special Interest Groups (IEEE 802.15 and 802.11), Mobile Advisory Council, and GSM, CDMA, TDMA and CDPD mobile technology standards groups. She holds a bachelor degree in Anthropology from University of California, Santa Barbara, and lives in southern California.
Steve DelBianco | Executive Director
Steve has become a well-known expert on Internet governance, online consumer protection, and Internet taxation. He’s provided expert testimony in eight Congressional hearings and in dozens of state legislative hearings.
For over a decade, Steve has been a powerful advocate for NetChoice positions at the National Conference of State Legislatures and the American Legislative Exchange Council, where he was named Private Sector Member of the Year. Moreover, Steve regularly enters the lion’s den at the Streamlined Sales Tax Governing Board, where he’s the lone opponent of new tax burdens on Internet commerce.
Regarding Internet governance, Steve protects NetChoice member interests at ICANN, where he’s twice been elected as policy chair for the Business Constituency. He’s participated in all five meetings of the UN’s Internet Governance Forum (IGF) and is a leader and organizer at the IGF-USA.
Steve is frequently quoted on technology issues in the media, including a segment on 60 Minutes to expose barriers to innovation in residential real estate.
Before his work at NetChoice, Steve was founder and president of Financial Dynamics, an IT consulting firm that he led through the evolution of industry trends. Under Steve’s leadership, Financial Dynamics grew to over $20 million in revenues by 1997, when it was acquired by a national firm. Today, Steve continues to advise and invest in early stage companies as a partner in venture capital funds. In addition, he served as Vice Chairman of the Board of the Virginia Economic Development Partnership.
Steve holds degrees in Engineering and Economics from the University of Pennsylvania, and an MBA from the Wharton School.