FEATURED SEGMENT (TWO) – BRENDA CHRISTENSEN ON CRISIS PR
With over 25 years of high tech corporate communications and public relations experience, Brenda has successfully created and managed global messaging campaigns for such prestigious companies as Secure Computing, Panda Software, Maximizer Software, GoldMine Software, NEC, DTK Computer, Wang Laboratories, Symplex Communications and General Motors Robotics.
As PR Director for Secure Computing, she orchestrated a successful post-acquisition restructuring of global public relations, and initiated several thought leadership campaigns with media placements in CNN, NPR and hundreds of media outlets worldwide.
At leading antivirus provider Panda Software as PR Director, her team successfully launched a leading edge artificial intelligence “zero-day attack” solution, resulting in multiple prestigious product awards, including PC World’s coveted “Best Buy.” Her success at Panda resulted in over 84,000 media outlet placements, including DowJones.com, Financial Times and CNN, reaching millions worldwide in less than one year.
Previously, as V.P., Corporate Marketing and Corporate Officer for Maximizer Software, Brenda successfully took the company public and orchestrated two separate successful public fundings of both $10 million and $15 million, respectively. In addition to providing strategic business counsel as Corporate Officer, her corporate marketing responsibilities at Maximizer included worldwide strategic planning and implementation of investor relations, public relations and external communications.
As Director of Public Relations for GoldMine Software for seven years, she built and directed an internal PR team which garnered more than 100 product and corporate awards, including four consecutive PC Magazine “Editors’ Choice” awards and the software industry’s most acclaimed award – the Software Publisher Association’s “Codie.”
SUSAN G KOMEN FIASCO AS LESSON
- KOMEN/PLANNED PARENTHOOD FALL OUT
- WHERE KOMEN WENT WRONG
- THIS CAN HAPPEN IN TECH
- BE CAREFUL WITH YOUR WOODY IN SOCIAL MEDIA
SEGMENT ONE – NEWS UPDATE
(1) Twitter & Google v. Government Censors (Cyber Report)
What is ACTA and Is it Worse Than SOPA
See ACTA Notebook
Privacy – Google and EU Updates