Next on CLBR: The FTC on the Blogosphere and More

Our guest today is Mary Engle who directs the Federal Trade Commission’s Division of Advertising Practices and is featured in the FTC videos explaining the endorsement guidelines.   We will be talking about the recent Technorati State of the Blogosphere report which showed an alarming gap in compliance with the Endorsement Guidelines.

In addition, we will be covering the FTC-Facebook privacy settlement, the latest from Capital Hill on SOPA and sales taxes and the infrastructure hack that wasn’t.

 

Mary’s Bio:

The Division is responsible for regulating national advertising matters, including claims about food, OTC drugs, dietary supplements, alcohol, tobacco, and Internet services. The Division also enforces the Children’s Online Privacy Protection Act, a statute regulating the online collection of personal information from children. Ms. Engle joined the FTC as a staff attorney in 1990, has held a number of management positions in the FTC’s Bureau of Consumer Protection, and has served as an advisor to a Commissioner. Before joining the FTC, Ms. Engle practiced law with a firm in Washington, D.C. She received an A.B. from Harvard University in 1983 and a J.D. from the University of Virginia School of Law in 1986.

Cyber Report post on State of Blogosphere Survey

(1) FACEBOOK

Press Release on Facebook Settlement

(2) SOPA

http://www.g4tv.com/lv3/56282

(3) Online Sales Tax

House Judiciary Committee Hearing

(4) Cyber Report on Utility False Alarm

Bonus:  Happy Birthday Mandy Patinkin

FTC-Facebook Privacy Settlement; New Blogging Guidelines
Air Date: November 30, 2011

Mary Engle who directs the Federal Trade Commissions Division of Advertising Practices and is featured in the FTC videos explaining the endorsement guidelines. We will be talking about the recent Technorati State of the Blogosphere report which showed an alarming gap in compliance with the Endorsement Guidelines.

Podcast: Play in new window | Download (49.7MB)

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